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[caption id="attachment_4485" align="alignleft" width="288" caption="Get traffic flying to your web site!"][/caption]

In the first part of our story, you learnt how there is no “get rich quick” fix to Internet marketing and that a lot of background work had gone into the early days before Melbourne SEO Services even existed, with only some limited success.

In this post I'll share with you my big insight! Online business success really can be boiled down to one thing... traffic. If you get traffic flying to your web site then your business starts flying, because sales has always been about numbers.

Time To Wake Up And Smell The Traffic!

You may remember from Part One that I’d come to something of a cross-roads where I knew we had a great product in the “MetaStock” guide for trading, but we weren’t getting it out there; and neither were we getting success from all the other related and unrelated products we offered from around 500 largely dormant web sites!

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Click here to download Dave's SEO update.

Ok so here we area again... another day, another round of SEO updates. The tide has gone out and we're learning who's been swimming naked. How has your website faired in the most recent series of Panda and Penguin SEO updates?

From onsite factors like: internal linking, keyword stuffing, sneaky redirects, hidden text and more to offsite factors like: paid links, footer links, foreign language links and not enough diversity... Those with weak SEO strategies have been punished.

Like Dave always does, he sorts the facts from the fiction, makes the complex simple and tells it how things are from experience. Download his most recent Panda and Penguin update mp3 here.

It's free... no optins... no hoops to jump through... just the best information he can share to help you.

We'll see you at the top.

Dave & The Melbourne SEO Services Team.

Ps. Been hit by Panda? Want Dave to review your site and give you a clear recovery action

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Unlike many traditional marketing methods, with SEO you are able to get a very clear, measurable result for your efforts. You are able to see where you appear on Google, how many new visitors this brought to your website and how many of these visitors went on to make a purchase. And that's just the beginning…

Once you start to see the benefits of a successful SEO campaign (through website reporting), it can become very addictive. You'll look to identify new keywords, bringing you even more visitors, and then improve the rate at which your website converts these visitors into sales. That’s why SEO needs to be a part of your long-term sales and marketing strategy.

The fact is, you can't improve what you don't track… and that's why we suggest you track everything! If you don't currently have any tracking on your website, check out a free service called Google Analytics - it'll provide you with more information than you'll know what to do with.

The key metrics we like

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[caption id="attachment_7429" align="alignleft" width="243" caption="Cute but can be deadly at times."][/caption]

Another day another Google Update - we've now had multiple Panda updates, over optimisation filters and now the Google Penguin update. I haven't seen this many updates from Google in such a short time in my entire SEO history.

Here's the link to Google's blog about the most recent update:
www.googlewebmastercentral.blogspot.com.au/2012/04/another-step-to-reward-high-quality.html

Interestingly, when you read it you'll find there's nothing new here and we've been teaching these best practises for years (as such our clients have been safe with the most recent update). Perhaps what's changed is how Google is now targeting these algorithmically?

In any case, there's blood in the water and people are still jumping to conclusions as to what's going on. With so many changes released all in one go, it's actually getting harder to isolate what issues a website might

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Having identified the keywords you're going to target, you now need to ensure Google sees your website as a good match for those keywords when people are searching them. This is called website optimisation. To do this you need to put your keywords in the right places on your website - this is know as onpage optimisation.

We recommend each page of your website should only be optimised for a maximum of 1-2 keywords. And for each page, include your keyword in the following places:

The title tag
The meta description
The meta keywords
Within an H1 tag
Early and often in the text on your webpage
Within an internal link

*Please note: If you don't know html, you may not be familiar with these terms, but that's OK. Just pass this information onto your web designer or SEO company.

Link Building

Arguably the most important stage in any SEO campaign, link building is how you make your website become more popular. Simply put, you want to get as many links to your

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