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Use Creative Video Production For Your Business
Pop and rock stars have been producing great and memorable music videos in decades. We can think of Michael Jackson, Bon Jovi, Madonna and now the likes of Katy Perry and Lady Gaga. It is always about promoting their music to their fans and the recipe has always been the same; think of a creative video production that people would remember and love.

As a small business you should be doing it as well. Not really creating music videos, but come up with creative ways on how you can produce videos that will help bring your products and services to the limelight. It may look daunting at first but with the right team and tools, surely nothing is impossible.

We have recently sent out a press release talking about the effectiveness of video production and why every business should give it a try.

You can read it here: http://www.prweb.com/releases/business/socialmedia/prweb9541214.htm

[caption id="attachment_8097" align="aligncenter" width="526"] Online videos are still the

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Finding The Right Video Recording Equipment
[caption id="attachment_8055" align="alignleft" width="240"] Get what is essential to your success.[/caption]

To start making your videos, there is no need to go out and spend thousands of dollars on the latest video recording equipment. Really all you will need to get started is a camera, tripod, microphone and video editing software.

The camera and microphone on your smartphone will be good enough to take your first steps with. When you have a bit of experience under your belt, you might feel it is time to upgrade. You would then probably think about investing in a higher-end camcorder with a microphone port to improve the quality of your sound. Also consider a tripod, as this just makes it easier to handle your camera and find different and interesting angles to shoot from.

How much should you spend on a camera? Anything from $200 to $1500 will do the trick, so it just gets down to how much you are able to invest.

The next thing to consider is movie editing software.

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Creating A Web Video The Relaxed Way
[caption id="attachment_8042" align="alignleft" width="212"] Just relax when making a video.[/caption]

You want to create a web video where you, the presenter, appears fresh and natural, not ‘staged’. At first thought, you may be tempted to believe you can achieve this by chatting to the camera ‘off the cuff’. Nothing is further from the truth. You need a well structured, coherent plan to follow, and this is only achieved by creating a well thought out web video script.

Once you have written your script, practice it as often as you need to until it comes fluently and without hesitation.. Someone constantly interrupting themselves with ‘ums’ and ‘ers’ can be very off putting and will have your visitors switching off long before the end. You may use some bullet points to prompt your memory, but make sure these are well off camera

Relax, you don’t have to do this all in one take. You can pause and then change the camera angle or zoom length. With the magic of

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Online Marketing Videos You Should Be Making
[caption id="attachment_8029" align="alignleft" width="270"] Got raving fans? Let the world know.[/caption]

You can easily come up with any number of reasons why you are not able to start making online marketing videos. You don’t have the equipment, you don’t know what to say, you’re just not able to be ‘you’ in front of a camera. Forget all these excuses. There is no better way to learn how to use video than to just start doing it!

What do you say? Just start by allowing your natural keenness about your business shine through. Talk about how you started in the business, what sets it apart from the thousands of others out there trying to grab everyone’s attention. What do your products and services do for your customers’ quality of life?

You can choose to make any one of a number of different styles of video. Find the ones that best suit your particular industry. I have found three styles in particular work well over a large range of niches. They are:


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It's Time You Use Web Videos For Business
A couple of blog posts ago we talked about using press releases to get over the Google Panda/Penguin updates. Now there is another way that you can achieve a similar goal and that is by using web videos for business.

If you think it is just about recording a video and then posting it on YouTube, then you are not taking full advantage of the power of video marketing. You will still need to do SEO and real-world marketing to make your videos work to your satisfaction.

You also have to think out of the box so your business will stand out from the crowd. As an example, we combined QR code with web video to get the attention of our client's target customers as well as to provide them with the information they need.

We have recently sent out a press release tackling this issue. You can read about it here:

[caption id="attachment_8016" align="aligncenter" width="474"] Don't just use SEO to promote your business. Try

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Web Site Content Tips And Other SEO Updates
So what's new this week? For one I will be off to Europe for a 6-week vacation and I need to give you an update before I go!

There are the usual best bits of news and helpful links for small/medium sized business owners and there are also some other things you should know.

Let's get to it - here's what I spotted this week:

The type of content that will never devalue {sound advice}

Content vs sales in email marketing {I'm biased but I like it}

Were you hit by negative SEO? {don't jump to conclusions}

Lessons learned building SEOMoz {I like this guy}

Got an Ecommerce store? Google search as you type {worth testing}

Adding the rel=author to wordpress {everyone should do

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The Effectiveness Of YouTube And Internet Video Marketing
The Key to an Upward Trend For Your Company

[caption id="attachment_7991" align="alignright" width="243"] Get your business noticed by using videos.[/caption]

Basically, humans are lazy, and would prefer to get their information lounging on a sofa in front of the TV than spend the time reading a newspaper or book. The internet follows this pattern and caters to our laziness through online video. Internet video marketing is considered a normal part of any website nowadays.

There are examples of hugely successful online videos which you may have seen. For example the Old Spice ads featuring the handsome man comparing himself favourably to ‘your man’ are said to have doubled the sales of this product. You don’t have to aim as high as this in terms of production, however, to get results.

Some may consider if you haven’t added video to your website, you are just plain lagging behind. It’s not simply a matter of keeping up, but the fact is, online video translates

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Recover From Google's Panda And Penguin Using SEO Press Releases
The Google Panda/Penguin updates really shook up the industry. If you have been doing SEO or internet marketing chances are you have been affected as well. Our team has done some testing and one of the bright spots is through the submission of SEO press releases. They still work.

There are a few good reasons why you should do it:

It creates backlinks.
Your story can get picked up by TV, radio, print, and online media.
You get tons of traffic.

We have recently sent out a press release about this. You can read it here:

[caption id="attachment_7948" align="aligncenter" width="522"] Without a doubt, press releases still represent one of the best value-for-money SEO

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There's always lots of low hanging fruit... You just need to know where to look :)


Sent from my iPhone

Content vs sales in email marketing :)